All Day Breakfast in McDonald’s
The famous chain of fast food restaurants, McDonald’s, has added the option of having breakfast all day long in its US restaurants. After a year ago when the restaurant published the biggest losses of the decade, Steve Easterbrook (the new CEO) proposed starting to serve breakfast all day long. Thus, the famous Egg McMuffin (an English muffin with egg, bacon and cheese) that we could only buy in the morning, it has become one of the most demanded products throughout the day by the addicts to this fast food chain.
The first US restaurants that have undertaken this initiative has been four, located in Grand Forks, North Dakota. With the slogan “All Day Breakfast”, clients have had their wishes come true, as the possibility to have breakfast all day was a request McDonald’s customers wanted for so long.
This new breakfast option could lead McDonald’s to compete with other giants like Starbucks or Dunkin ‘Donuts, which are also very popular for breakfast. Late this April, this initiative began in Tijuana, Mexico, where after the success it has had in the US, it is expected that here is equal to or even better. In addition to the Egg McMuffin in Mexico they can eat as well typical Mexican dishes throughout the day. Those responsible for the chain in Mexico said that the purpose of this initiative was to promote the traditions of the countries in which it operates and thus mixed with each culture.
However, to the disappointment of spanish McDonald’s addicts, the direction of McDonald’s Spain has announced that the “All Day Breakfast” will not come to Spain. With this news they have left no hope to many who were already dreaming of the Egg McMuffin at any time of day. Lucky americans, having breakfast all day.