Fashion show, Michael Kors bag shows a blue-green and brown plaid bowling bag, both the color effect of the collision, but for the Italian fashion brand, this strange mix is very harmonious. This package shelves this summer.
20 years ago, Mickael Kors attracted a large number of followers with minimalist black nylon backpack. But now, Cheap Michael Kors Hamilton black nylon backpack hidden in the back of the display cabinets, each year a bold new bag of eight colors and shapes. The conference presented the main features of the bag, a hollow flowers themed icons show last fall.
With this strategy, Michael Kors Handbags business is booming. According to the latest data can be, Mickael Kors leather product sales doubled in two years, to 1.14 billion euros ($ 1.53 billion) in January 2012, is equivalent to the brand's annual sales of 2 billion euros 57%.
The Mickael Kors said in an interview before the show at the Milan Fashion Week brand fashion brand is facing the biggest challenge is, how can we maintain brand loyalty while providing innovative products. Fortunately, our products are not associated with a single color or logo.
Milan, a model show a Cheap Michael Kors Hobo women's series. With the logo of the bag has been popular for decades. Respected classic style, however, dates back to the 2008 economic crisis, the time, the "traditional" has become a buzzword of the luxury goods industry. It is believed that when consumers find they do not have so much money to spend, they want them to buy luxury goods to become the investment will not soon become obsolete.
Gucci, Hermes and Louis Vuitton brand through the introduction of the classic design, highlighting the brand's history and tradition. Gucci and Louis Vuitton launched the quaint charm of advertising and marketing activities, the ad shows craftsmen painstakingly screen productions. Gucci said that in recent years in its product line, classic bag, that is, the proportion of those timeless handbag increase.
Of course, as businesses billions of dollars in annual sales, Vuitton, Gucci, Hermes and Prada has a variety of products, including handbags. For example, the Gucci show in Milan Fashion Week on a purple python bag. But as a small niche market product, they are only for the most fashionable consumers, rather than everywhere you can buy.
10 years ago, Mickael Kors black nylon bag is still far the best-selling products in the United States when Mickael Kors sudden change in strategy began to be transferred to the high-end market, the introduction of a more expensive leather package. Bertelli said too many times in a commodity will lack flavor.
However, Inditex's Zara fast fashion chain every few weeks on the launch of new products to attract shoppers, by contrast, the high-end market brand will introduce a number of new products every few months. Bertelli two years ago, this made response to TheMichael Kors iPhone Cases product line has doubled the number, year eight new models.
Launch new products faster, to prevent any one bag become too popular. The Mickael Kors Milan fashion show in one of the main bag. Bertelli said bag sale, 40% within a year launched. Some BAG can easily be seen what season, because these bag with at show meeting motif, such as fluorescence wide strip of 2011, and prior to the gradation of shades stripe design.
However, the risk of unwanted product line is higher than the risk of the production is not selling classic style bag. Prada's annual sales of 2.5 billion euros, only one-third of the industry leader Louis Vuitton.
Famous Vela series of black nylon bag and backpack in Mickael kors handbag sales accounted for 20%, but they do not have sales Mickael Kors own e-commerce website. Bertelli, nylon bag will be selling again in the spring of this year. They are launched four newer models, these models are fluffy design, in addition to 15 classic style capable of nylon bag. He said, if the nylon bag can make a comeback, it is because it is in line with the trend.