Brands working under the Olympic banner of fairness


Can you feel the excitement building? As London gears up to host the 2012 Olympics, we look here at the story behind the glitz and glamour of the occasion and of the increasing pressure some of the biggest sports brands are being put under to make sure these are a "sweat free Olympics". In the UK alone, sportswear sales in 2010 were estimated to be £4.5 billion, with Nike Free and Adidas the global leaders and Pentland (the makers of Speedo), the largest UK-based brand. These household names will have a high profile at London 2012 and their sales and profits are predicted to rise as the Games approach.

Of course, we'd like to have a Nike Free Run or a Larry Bird or even better Michael Jordan at the line to sink those crucial shots. Chances are, though, they're not on your team. So now what? It's up to you! So how do you build the skill and confidence needed to win the big games at the charity stripe? 4 simple steps: Ritualize - Visualize - Optimize - Capitalize.

Free throws are an important part of your game. How many times have we seen games come down to the final seconds and either be won or lost at the free throw line? All the time! So learn these 4 timeless secrets and join the ranks of John Stockton and become a Great free throw shooter.
1. Ritualize
Ritualize means you create a specific repeating pattern of behavior prior to performance, a regular pre-task routine, which sharpens your focus, concentration and attention. Reggie Miller would step up to the line holding the ball on his hip with his left hand and place his Nike Free Run 2 about 12-14 inches apart with his right foot slightly forward. He then would raise his arm straight up towards the basket with his hand bent as if he had just released the ball. Then he would take three consecutive dribbles, sit back into a slight crouch and let if fly. Every free throw was exactly the same.

Yet Nike Free Run 3 is the very brands, it is alleged, who are routinely breaking every rule in the book when it comes to the labour rights of their workers. Labourers making sportswear still suffer from excessive working hours, unpleasant working conditions, poverty wages, temporary contracts and unstable employment and denial of union rights. Campaigners are working to raise the bar on these rights. Brands working under the Olympic banner of fairness, equality and respect should be doing more to end slavery and exploitation in the sportswear industry. As an example, the minimum monthly wage in Indonesia, where a lot of sports gear is manufactured, is £67, yet a living wage sufficient to feed, clothe, shelter and educate a worker and his or her children is £129 - roughly double the minimum wage. In Indonesia, the minimum wage is rarely surpassed - leaving the garment workers struggling well below the poverty line.

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