The jacket is made from recycled polyester deriving from used PET bottles. To fully ensure the homogeneity of materials, the Chaussures Puma jacket’s zipper is made from recycled polyester as well.
Another item, the Basket Tee, is fully compostable through industrial composting. The Puma Shopper is constructed with minimal materials, all of which can be reused, the company said.
The upper of the Puma Basket lifestyle sneaker is made from a mix of organic cotton and linen while the sole is composed of the biodegradable plastic Apinatbio. This can be shredded into its component materials and composted into natural humus that goes back into the ecosystem, Puma said.
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Pour les baskets, Puma a eu l'idée de mélanger du coton biologique et du lin. La semelle est fabriquée avec un plastique biodégradable.
La collection InCycle sera disponible en mars Basket Puma pas cher dans les magasins Puma et sur le site Puma.com. Les prix des articles ne sont pas encore communiqués.
Mais en attendant, les fans de la marque peuvent faire un geste pour l'environnement en déposant leurs anciens vêtements et chaussures dans les bornes de recyclage installées dans les différentes adresses de l'enseigne.
Anne-Sophie Savenier
In 2011, PUMA unveiled its ‘Product Environmental Profit and Loss Account’, a new form of green reporting pioneered by the company that assesses the financial cost to the environment of its products along their entire lifecycle.
“PUMA’s Cradle to Cradle Certified Basic InCycle products represent a tremendous step forward in reducing our environmental footprint and giving consumers a more sustainable product choice,” said Reiner Hengstmann, global director of PUMA’s sustainability programme PUMA Safe. “The InCycle Basket (trainer) and Basket Tee (T-shirt) Biodegradable have been analysed as part of PUMA’s first Product Environmental Profit and Loss Account published in October 2012 and the results speak for themselves, showing that these two products impacted the environment by a third less than their conventional counterparts.”