Abercrombie & Fitch flagship store in Hong Kong for the opening day of the August 11, from different countries in a row, every abercrombie and fitch color of the half-naked male model standing in the entranceway welcome, long row with the team outside the stores. Looks, this brand really shine, but in fact this is a very hard situation, and a few even think that it may face closure. In the past two years, A & F is closed in the states with 135 stores, children's brand is also facing an emergency. The modern disclosure of 2012 net of only $ 15 million, profit margin of only one.6% and 52% below the 2nd quarter of not too long ago. Their CEO Mike Jeffries said a lot of factors who are not under his control, for example the European market, the economic downturn - but a few months ago, he said that Europe as a whole is great business ". Eludes market conditions, he would not understand that A & F is facing an even more serious problem. In April 2012, when the able to enter a British tailor shop famous Savile Row Street, a gaggle of fashion people wearing cropped suit protested. They don't want this street name taste was "ruined" because of the numerous for the main street tailor, who issued an argument: "This street has always been very calm and peaceful, Abercrombie & Fitch brand by way of a numerous models browsing front from the store campaign behavior attracted many customers, but sometimes also affect the calm in this street, so we are to customers' tranquility. "
"Naked" Jeffries used 3 years ago in order to save the difficult situation from the abercrombie way. During those times, the business announced an enormous loss. "The important Money" garment industry reporter Caitlin McDevitt clearly, have become acquainted with from other brands to get almost cheaper clothes, A & F is not really cool. Surrender towards the "price", this company started to change.
In the summertime of 2009, A & F launched a brand new brand of Hollister, a fusion of western-style production for students. Concurrently, the business were only available in in in front of customers, from 7:00 start lining up, opened day one of creation of the A & F store sales in the history of the very best.
Before that, Jeffries had twice to avoid wasting the A & F. Jeffries took in the A & F in 1992, the main surf leisure brand . Duration, he is letting from the minds of consumers. French stores designer Malhere said A & F shop can be a disruptive innovation, it allows high school students who wish to adult life experience to go to nightclubs feeling. A boy band called LFO had sung the song "Summer Girls", "I love girls that wear abercrombie and fitch schweiz. I'd take her only had One Wish." Now, the organization might be more bold. They launched some , people still Gilly Hicks out an equally outrageous web marketing: an adolescent girl wearing Gilly Hicks underwear browsing center of a nude male model, and both of your hands for the two adjacent male model's ass.http://www.abercrombieoutletschweiz2013.org