Domestic sports brand, high inventory problem is becoming Nike nightmare, now Nike will go all the way to completely clean in the inventory, which reverse impact within the second quarter of their sales in China.
Reported Nike because first quarter of 2012, how much nike free run tilbud sko danmark, may be high, the other quarter of 2013, the quantity of inventory is $ 3.32 billion, up 9% year-on-year.
Key way sports consulting firm founder Zhang said in the interview with the China Business News reporter, although each brand inventory isn't the same due to the different business strategies, however the reasonable control is often taken into account 20 on the season's sales % to 30%, if greater than 50%, it is rather dangerous. Nike previous quarter inventory percentage of sales has been of up to 56%.
While doing so, the stress for the stock of Nike from the Chinese market can not be underestimated. Nike CFO Don Blair once stated that as a way to slow up the remaining inventory inside the Chinese market, the company is strictly managed a number of new releases into your Chinese market.
In truth, Nike since the beginning of 2012 in the Chinese market continues to be performance the paramount task for cleaning up inventory, order growth quarter by quarter slowdown in China is the greatest description. Nike 2012 third quarter, fourth quarter, the primary quarter of 2013 and the second quarter of 2013, development in orders in China nike free run tilbud To find out the backdrop from the decline inside second quarter of 2013, Nike orders is of the global Xiefu orders increased by 6% to $ 9.3 billion.
Obviously, the Nike cleanup inventory practices is a last measure, but it's also one of the reasons for your decline due to its performance in China.
Beijing Wudaokou Shopping Center Main footwear products Nike store salesperson for the China Business News reporter revealed that however the stores around many schools, students flow as little as 5% promotional activities lasted for two months, but As the new products are not able to maintain, the performance with the stores previously 6 months has shown a declining trend. Full goods Nike the Beijing Sanlitun outlets from the 30% off promotional advertising is everywhere, as well as in the Reporter stay within a half-hour, three cashiers because nobody came to payment also talked over the morning.
Zhang, regardless of the slowdown in clean-up the inventory actions caused the newest nike free run sko, now Nike is not reducing the pace of product updates, it will only further raise the pressure within the stock, and also just isn't conducive for the long-term growth and development of this company.http://www.nikefreeruntilbudsko.eu