Manufacturing enterprises in the management of product development tools and development process has been applied information technology in the product design process, process validation and process management guidance factory "how to make a link, the application of information technology is still relatively weak. Manufacturing enterprises to solve the product development process management, process management has become a hot topic of enterprise applications. While advancing the core of digital manufacturing is to open up the process design, process management and process validation and process execution.

All sales personnels know that there is a real experience: the customer, especially the terminal customer is the ultimate referee of the machinery market. The user is the most critical referee. In front of the user, all of the commercial magic, development strategy, marketing model and artificial barriers are negligible. Therefore, it is extremely dangerous to ignore the value of the user. In recent years, the mining crusher machinery market implements scale expansion based mode of competition, tend to focus on market share, while ignoring cultivate customer loyalty and enhance the value to users, the most prominent manifestations of the re-sale, light service with the use of vibrating screen and rod mill.

Have to admit that the market share continues to increase, and after-sale technical service staff training is lagging behind, resulting in timely, accurate, and effective solution to mechanical failure in the construction work is not uncommon; drag on construction and after-sales service delay, things, is also frequent. So re-sale, light is bound to bury hidden dangers for enterprise development.

Machinery enterprises in capacity expansion, surging, sequelae become more prominent, in addition to the price war continues to heat up, there is a marked decline in manufacturing quality. If the re-sale, light service is a relatively common phenomenon of the machinery market, then, quality problems are more on the smaller brands, non-mainstream brands. Whether the city municipal repair site, or rural field of hydraulic engineering, witnessed an instance of the machinery manufacturing quality problems. Therefore, the manufacture of quality problems, the visible enterprises killer. However, this visible killer he was a seller"s market, holding money purchase hot masked.

Problems of services and manufacturing quality lead that the machinery in the end-user hands cannot operate normally and effectively, which cannot create value for customers. The users will discard the worthless equipment. The dissatisfaction and abandonment of the terminal customers is the ultimate judge of the market. Training users, especially the loyalty of the terminal customers and enhancing customer value will determine the success or failure of the machinery market competition.