Pandora Smycken is popular for its elegant twist for the classic charm bracelet (introduced in 2000). But behind their journey to turn into a world-renowned jewellery enterprise is a uncomplicated story of a Danish goldsmith and his wife wanting to share their creations together with the planet.



In 1982, Per Enevoldsen and his wife Winnie established a modest jeweler's shop on Norrebrogade in Copenhagen, Denmark. As demand for their items progressively improved, their concentrate shifted to the wholesale business enterprise, and by 1987 they discontinued their retail activities all collectively. They hired Lone Frandsen as designer for their initial Pandora Jewellery line, producing what was to grow to be Pandora's distinctly unique design and style. In 1989, Pandora opened its manufacturing line in Thailand (known as Pandora Productions) and sold its jewellery goods wholesale. In 1996 Lisbeth En? Larsen, a goldsmith, joined the corporation, and with each other with Frandsen, made its signature jewellery line, like the popular customized Pandora charm bracelets.



By 2000, their charm bracelet idea was introduced towards the Danish industry, and it speedily took off, with demand for Pandora charms going through the roof. Encouraged by this response, Pandora Armband was launched in the US in 2003 and entered the German and Australian markets in 2004. As demand grew, fuelled by third party distributors across Europe, the organization decided in 2005 to build a large-scale production facility in Thailand. By 2006, Pandora opened the initial PANDORA shop in Germany, which was immediately followed by other stores in Denmark, Australia, Switzerland, US and Canada. With Thailand proving to possess very robust production capabilities, Pandora opened a second manufacturing shop in August 2008 along with a third in March 2010, additional enhancing its production.



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